Vision, mission, values

Vision: offers honest, positive, and clear information and communication to support living, development, growth, participation, integration and visibility to the Latin American community in the UK, and to facilitate their interaction with British society.

The ultimate aim is for Guayaba.web to contribute to the making of a better Britain.

Mission opens opportunities to the Latin American community by offering relevant information and communication to facilitate understanding of how the UK, their new country, operates. also offers an image of Latin American people and their life-style in the UK. It reflects their interests, work, cultural activities, everyday difficulties and their contribution to the wider British society. interacts with members of all sectors within the UK society to offer balanced, honest, ethical, attractive, interesting and influencing information


To offer truthful, and honest information

To respect diversity and different points of view

To be open to all shades and opinions within a frame of integrity and respect