Vision:

Guayaba.live offers honest, positive, and clear information to support people in the UK whose roots come from diverse Latin American backgrounds in living, personal development, growth, and participation. The platform also fosters their visibility and facilitates interaction with the wider British society.

The ultimate aim of Guayaba.live is to contribute to the making of a better Britain.

Mission

Guayaba.live provides relevant information and communication for people from Latin American backgrounds in the UK, helping them understand how their new country operates and how to navigate opportunities.

The platform also presents an image of Latin American people and their lifestyles in the UK, reflecting their interests, work, cultural activities, everyday challenges, and contributions to wider British society.

Guayaba.live engages with members across all sectors of UK society to provide balanced, honest, ethical, engaging, and influential information.

Values

• To offer truthful and honest information

• To respect diversity and to offer different points of view

• To be open to all perspectives and opinions within a framework of integrity and respect